Creating a copy foundation for Antech Diagnostics

*SCROLL TO THE BOTTOM TO CHECK OUT SOME OF MY COPYWRITING WORK EXAMPLES

• Led copywriting and content strategy for Commercial Marketing, developing B2B and B2C campaigns across email, direct mail, web, advertising, product launches, sales enablement, and long-form content

• Created Antech's company-wide House Style Guide and editorial standards, establishing consistent brand voice, tone, grammar, and messaging across marketing communications

• Managed and mentored junior copywriters and contractors while serving as a senior editor and strategic content partner across high-volume, cross-functional initiatives

• Translated complex veterinary, diagnostic, imaging, and technical information into compelling messaging that supported brand awareness, demand generation, product adoption, and commercial growth

• Partnered with Marketing, Design, Product, Sales, and subject-matter experts to develop differentiated campaign concepts, value propositions, and customer-facing content

Work Examples:

Email Copy

• Product Email - part of an email campaign that resulted in the highest number of sales since the release date of this particular product (now surpassed one hundred million dollars in sales).

• Promo Email - a 3 product bundle email campaign that boosted end-of-year sales.

• Promo Email - a one-off promo email sent to a small target list, generating an influx of sales on this particular service.

• Cold-List Email - an email campaign that led to new client contracts and product sales.

Ad Campaigns

• Front Page Magazine Ad

• Postcard Mailer

• Full Page Brand Ad

• Product Ad — Magazine Spread

Customer Newsletter (sent monthly)

Website Articles

House Style Guide Screenshots

• House Style Guide Introduction

• Brand Guidelines Introduction

• Brand Tones

• Tone Use